Chair Professor of the Changjiang Scholar Programme at the Comparative Cultural Studies Centre, Shaanxi Normal University, China, and Emeritus Professor of Cultural Studies at the Centre for Research in Media and Cultural Studies, University of Sunderland, UK. He has published extensively in cultural studies, including twenty-six books. He is currently working on a book called, Consuming Utopia: cultural studies and the practice of reading, to be published with Routledge. His work has been translated into Arabic, Chinese, Dutch, German, Greek, Indonesian, Japanese, Korean, Persian, Polish, Portuguese (Brazil and Portugal), Russian, Serbian, Slovenian, Spanish, Swedish, Turkish and Ukrainian. He is also on the editorial/advisory boards in Australia, Canada, China, Germany, Lithuania, the Netherlands, Spain, the UK and the USA, and has been a Visiting Professor at the universities of Vienna, Henan, and Wuhan, and a Senior Fellow at the Technical University of Dresden.